Helix SaaS.
Pipeline grew 6.8× in two quarters
Helix had a strong product but inbound was a trickle, 4,6 demos a month, mostly from word-of-mouth. They needed a predictable B2B pipeline engine.
No content moat, weak landing pages, and Google Ads spend going to broad keywords with no intent. The marketing site itself converted at 0.4%.
- 01
Built a topical authority map for SEO around 4 product pillars + 28 supporting articles.
- 02
Restructured Google Ads to bottom-funnel only, competitor + high-intent + branded.
- 03
Rebuilt the marketing site with category-specific landing pages and a calculator tool.
- 04
Implemented Clearbit + reverse-IP enrichment to surface companies browsing the site for sales.
“Onleed are the most honest agency we've ever worked with. Zero fluff, all numbers, and the numbers work.”
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