Famous Studios.
4.2× ROAS at ₹18L/month spend
Famous Studios, a premium D2C fashion brand, was stuck at ₹6L revenue/month with a 1.8× ROAS, even after burning ₹3L/month on paid social. Their offer worked but the funnel didn't.
Creative fatigue on Meta, leaking conversion tracking, and a checkout flow with 73% drop-off. Margins were so thin that every increase in spend made things worse.
- 01
Rebuilt full-stack tracking: Meta CAPI + AEM + GA4 server-side events + dataLayer hygiene.
- 02
Restructured Meta into ASC + Advantage+ Shopping with a 3-tier creative testing system (UGC, statics, motion).
- 03
Layered branded + non-branded search and PMax on Google with shopping feed optimisation.
- 04
Ran a 6-week CRO sprint on the PDP and checkout, reduced steps from 5 to 3, added trust badges, UPI as default.
- 05
Set up weekly P&L-style reporting: blended ROAS, contribution margin, payback period.
“Onleed treated our P&L like their own. We crossed our first ₹1Cr month within 90 days, and it's still scaling.”
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