GlowKart.
CAC cut by 47% in 60 days
GlowKart was scaling ad spend but CAC kept ballooning, ₹620 against a ₹950 AOV. Margins were eaten. Repeat purchase wasn't picking up the slack.
Over-reliance on prospecting with no lifecycle layer, fragmented tracking, and no proper post-purchase flow on WhatsApp or email.
- 01
Ran a 14-day CAC audit, identified ₹4.2L/month of wasted spend on duplicate audiences and broad PMax.
- 02
Re-segmented prospecting vs. retargeting with separate creatives for each stage.
- 03
Built a 9-step Klaviyo + WhatsApp lifecycle flow: welcome, abandoned, post-purchase, replenishment, win-back.
- 04
Added a quiz funnel on the homepage that 3×'d email capture and lowered cold CAC by 24%.
“We stopped throwing money at Meta and finally built a system. Lifecycle is now a third of revenue, completely changed the unit economics.”
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